The Challenge - Kisko Freezies
Kisko Freezies had very little digital exposure, yet, they are a leading Canadian heritage brand. Our goal is to capture targeted Freezie fans across Canada, Jamaica and throughout select American States into our online social media communities.
Result
To date, we’ve generated over 3,000,000 targeted impressions, over 500,000 engagements and increased the community to over 65,000 hand-selected Freezie fans and growing, which has resulted in Freezies in more hands across Canada, Jamaica and select American States.
Solution
Our strategy emphasizes a strong digital presence that brings the fanbase together, facilitating engagement and relationship building with our targeted online community to increase purchase behaviour among the target market.
Our strategy emphasizes a strong digital presence that brings the fanbase together, facilitating engagement and relationship building with our targeted online community to increase purchase behaviour among the target market.
Targeted Impressions
Customer Actions Taken
Freezie Fans and Growing
Targeted Impressions
Customer Actions Taken
Freezie Fans and Growing
“the social marKit has proven to be the best social media team that we’ve ever worked with. They are very professional, possess great creative and communication skills, deliver quality work and fully understand the social culture of today’s generation. They are experts at what they do with proven, measurable results.”
Debbie Josephs – Marketing Manager, Kisko Freezies