The Challenge - Hockey Book
Turn 100,000 never-before-seen negatives of rare hockey history moments into a premium collectable coffee table book.
Raise funds for the Glory and Triumph project in order to manufacture 4,000 premium limited copies by leveraging the power of social media and crowd funding channels.
Result
Through the crowdfunding platform KickStarter and social media sites over $39,000 was raised, 4000 books were created, and sold at The Shopping Network, Hockey Hall of Fame, Amazon.ca, and Ontario Minor Hockey Association.
Solution
Check out our successful YouTube video campaign.
We developed a strong digital media strategy to use the social media platforms YouTube, Twitter, Facebook, and Linkedin to collect, engage and build trust with the target market, then complimented the social strategy by building a Glory and Triumph campaign on Kickstarter, the leading crowdfunding platform.
Check out our successful YouTube video campaign.
We developed a strong digital media strategy to use the social media platforms YouTube, Twitter, Facebook, and Linkedin to collect, engage and build trust with the target market, then complimented the social strategy by building a Glory and Triumph campaign on Kickstarter, the leading crowdfunding platform.
Using KickStarter and accompanying digital strategies, we were able to exceed our goal of $39,000 in just 35 days!
Using KickStarter and accompanying digital strategies, we were able to exceed our goal of $39,000 in just 35 days!
Using KickStarter and accompanying digital strategies, we were able to exceed our goal of $39,000 in just 35 days!
Check out Glory and Triumph featured on The Shopping Channel.
Once we hit the $39,000 goal and the 4,000 numbered copies of Glory and Triumph were produced, the team moved to the second stage of the strategy. The books were then strategically sold digitally and through traditional media channels such as The Shopping Channel, The Hockey Hall of Fame, Amazon and The Ontario Minor League Hockey Association.
Check out Glory and Triumph featured on The Shopping Channel.
Once we hit the $39,000 goal and the 4,000 numbered copies of Glory and Triumph were produced, the team moved to the second stage of the strategy. The books were then strategically sold digitally and through traditional media channels such as The Shopping Channel, The Hockey Hall of Fame, Amazon and The Ontario Minor League Hockey Association.
Check out Glory and Triumph featured on The Shopping Channel.
Once we hit the $39,000 goal and the 4,000 numbered copies of Glory and Triumph were produced, the team moved to the second stage of the strategy. The books were then strategically sold digitally and through traditional media channels such as The Shopping Channel, The Hockey Hall of Fame, Amazon and The Ontario Minor League Hockey Association.
Sold At
Sold At
“the social marKit was an essential part of my Glory and Triumph project, they listened to my ideas and provided innovative solutions. the social marKit exceeded my expectations with a thorough approach to marketing Glory and Triumph on a mass scale. Their digital strategy made my first project a success, and they have since assisted me in the production for a second book!”
Andrew McCall – Creator, Glory and Triumph
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